"If you can drop all these weak words — 'one option, something I might think about doing' — and start saying things like 'the best way, my most successful customers, the most important thing' — this little switch right here changes everything. You'll notice that's how I'm talking. I practice it as well."
Confident, declarative language patterns that signal expertise and conviction, used in place of softening qualifiers. Replace "one option, something I might think about doing" with "the best way" or "my most successful customers."
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Jeff Moss
Founder, Expansion Playbooks. A decade studying customer retention and expansion data from 75+ recurring revenue businesses.