Hi, I’m Jeff

I help businesses drive revenue
by focusing on their customers’ results.

I’ve spent the past decade studying the customer retention and expansion data of 30+ recurring revenue businesses— ranging from $3m to $2b in annual revenue. I’ve boiled down all my findings into ready-made playbooks that have been used by 500+ business leaders and customer-facing reps to achieve their revenue goals, whether that’s reducing early churn by 60% or seeing an 8x on their expansion deal sizes.

All my research has shown that understanding precisely how your customers measure and achieve results from your product or service is far and away the most crucial key to success.

My purpose is to provide playbooks and materials that help you accomplish just that. These materials are easy to learn and apply, and provide success in minutes, not months.

I am obsessed with making you and your customers successful, and will keep looking for and providing the latest strategies to drive their results.

When I’m not helping companies grow, I am spending time with my wife and son, succeeding (or more likely failing) at new recipes in the kitchen, and trying to get outside on a quality walk.