The story
The trainer who promises you can eat pizza and have six-pack abs versus the trainer who tells you the truth about what it takes.
A signature Jeff Moss story used to anchor the principle that the credible CS partner is the one who is honest about what success requires, not the one who promises it will be easy.
Jeff Moss
Founder, Expansion Playbooks. A decade studying customer retention and expansion data from 75+ recurring revenue businesses.