"Technology was never a moat. You could always copy features. You could always copy products. The thing that's so hard to copy is the methodology — because people never think that's the reason why you're winning. They think it's the technology. It's not. It's that we know the process, we've mapped it out, we executed so well."

Why it matters

Companies pouring resources into AI features are racing against every other company doing the same thing. The companies that win are the ones who pair commodity technology with proprietary methodology for getting customers to outcomes.